Rachel Monroe

The Pet Industry Copywriter

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Make Your Business Stand out from the Crowd with a Unique Selling Proposition and a Catchy Tagline!



Are you a new company looking to build an identity for your business? I can help you stake your claim on the market with a strong Unique Selling Proposition (USP) and a catchy tagline. Both a USP and a tagline are critical to your success.

So what exactly is a USP and a tagline? And why are they so important? Let me explain. 

A USP is the single most important benefit you offer to customers. It explains how you are different from other similar companies…. and why people should buy from you, instead of your competitor. A strong USP is essential to the success of any business. Why? Because if you are no different than any one else, people will see no reason to buy your products or use your services. A Unique Selling Proposition makes your business stand out from the crowd. It will help you attract more prospects and make more sales.
 
Then there’s the tagline. The tagline is a line of copy associated with a business name. It sums up your USP in just a few words. A catchy tagline will help customers and prospects remember your business. It is one of the cheapest and most important methods of advertising. Your business needs a tagline—no matter how large or small. 

I offer two affordable packages that can help make your business stand head and shoulders above the competition. 

1. Tagline Package.
This package is perfect for the business that already has a strong USP, but would like to develop a memorable tagline. I will carefully study your company, products or services. Then I will write a total of 10-20 taglines specifically for your business. You’re sure to find a tagline that meets your needs!


2. Tagline and Unique Selling Proposition Package.
This second package is more extensive. And it’s perfect for the start-up business that needs to build a strong identify. I’ll work with you to develop a strong USP for your products or services. I’ll help you identify:

--What sets you apart from other similar companies
--How you are different
--What you offer that other businesses do not
--Why people should buy from you

Once I develop your USP I’ll put together an extensive report that explains your USP in detail. In addition, I will provide you with 10-20 taglines for you to choose from. Your tagline will go on your business cards, flyers, ads, direct mail and website.
 
So whether you’re starting out as a fairly large company…or if you’re a small groom shop or pet boutique…your business can benefit from a strong USP and tagline. The competition is just too stiff to do without either. Email me to order your package today!

 



(c) 2010, Rachel Monroe