A Marketing Tip from Rachel Monroe
How to Create a Sound Bite for Your Business—And Why it is Essential To Do So
We live in a world of sound bites. Everyone is busy and in a hurry. No one has time to listen to the whole story. Everyone wants a synopsis or the main highlights of a story. In our fast-paced hurried society it is essential that you create a sound bite for your business.
Your sound bite should briefly tell people who you are, what you do and how you can help them. Figure out what makes your business different and unique. Determine how your product or service benefits your customers. Then use this as the basis of your sound bite. When writing your sound bite always, always emphasis the benefits of your service or product.
Your sound bite should be short, no longer than 1-3 sentences. It should take you no more than 30 seconds to say aloud. Make your sound bite as succinct, crisp and clear as possible. Cut away all unnecessary words. Any words that do not help convey your message should be discarded. Use action words.
Your sound bite should grab people’s attention, stick in their minds and make then want to go out and buy your product or use your service.
Use your sound bite as often as possible. Use it in your ads, brochures, on business cards, in your email signature, on forums and newsgroups. It is also a good idea to use your sound bite when speaking to the media or networking at events. If someone comes up to you and asks you what you do, give them your sound bite. If they email you wanting to know more about how you can help them, send them your sound bite along with any additional information that is needed.
Be prepared to customize your sound bite if necessary. If you are speaking to a specific group of people, you may want to change a few words in order to make your message more relevant and memorable for that audience.
Practice saying your sound bite aloud. Repeat it until you are comfortable saying it. Believe it and other people will too.
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