Consumers Learning the Importance of Healthy Teeth and Gums for their Pets—and What that Could Mean for Your Company
Over the past few years manufacturers, veterinarians and retailers have been educating consumers on the importance of providing their pets with proper dental care.
For many years the majority of pet owners were unaware of their pet’s dental needs. But as industry professionals have attempted to educate the general public, pet owners have thoroughly embraced the ‘oral health’ trend. And it has high potential for explosive growth. The key is to continue to educate consumers. Not only on the benefits of oral care, but also on how to properly provide it.
As people become more educated, they will be increasingly eager to purchase a variety of dental products for their pets.
Owners need to take care of their pet’s teeth just like they take care of their own. By keeping their pet’s teeth and gums clean owners can promote their pet’s general health and even increase their lifespan.
A dog or cat who suffers from tarter buildup is at risk for periodontal disease. Periodontal disease causes pet’s gums to be infected and their teeth to fall out. Several studies have linked dental disease to other problems such as heart disease. So keeping a pet’s teeth and gums clean is vital for optimum health.
There are numerous products available to help owners keep their pet’s teeth and gums healthy. The most popular oral care products are treats or chew toys that help remove plaque and tarter. These items are popular because they are extremely convenient. All owners have to do is hand their pet a treat or a toy and the pet does the rest. Some manufacturers even offer dental chews that are coated with teeth-cleansing enzymes. These products help clean teeth more effectively than a plain chew toy.
Dental rinses that can be added to a pet’s water or sprayed directly onto a pet’s teeth are also available. As are toothbrushes and toothpaste which are specifically designed for pets. Toothpastes come in a variety of flavors and some even contain ingredients that help freshen a pet’s breath.
Since some pets won’t allow you to stick a toothbrush in their mouth, owners now have the option of purchasing a glove brush. This is simply a disposable glove that has a textured surface for brushing teeth. Owners can gently stick their finger in their pet’s mouth and clean their teeth and gums.
We all know that people love their pets and treat them like humans. As people begin to understand that excellent dental care is essential to their pet’s health and longevity, oral care products will be in high demand. So if you are in the business of selling dental products, you will most likely see continual growth and expansion of this market.
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