A Marketing Tip from Rachel Monroe
The Second Most Powerful Word in Advertising
“Free” is the second most powerful word in advertising. It is an automatic eye-stopper and head-turner. Whenever people see the word “free” in big bold letters they instantly stop and take a closer look.
Use the word “free” as much as you can. Use it in headlines. On envelope teasers. In your body copy and in the P.S of your sales letter.
When you are trying to sell a product, offering something valuable for free is a strong incentive that gets people to buy. Let’s say you are selling a magazine subscription to dog lovers. You write a letter explaining the benefits of the magazine. You then bait the reader by offering to give them a free gift if they subscribe. This could be a free complimentary issue. A free guide to dog health. A free doggy handbag. Many people will fill out the reply form or mail in a check, simply because the free item was so enticing.
Whenever possible, sweeten your offer by giving a free gift to people who order your product or use your service. Remember: everyone loves to get something for nothing.
|
|