A Marketing Tip from Rachel Monroe
How to Write an Irresistible Home Page
The home page is the most important part of your website. It is your first, and sometimes only, chance of making a good impression on your prospects. If visitors are confused or repulsed by your home page they will probably never come back.
For this reason it is vital that your home page makes visitors feel at home. Don’t try to appeal to every casual web surfer who stumbles across your site. Instead, define your audience and appeal to that specific group of people. Have a strong welcome message that tells readers exactly what your site is about.
Give readers the impression that if they want to know more about pet health—or whatever your specialty is-- then your site is a goldmine of information.
Your home page should tell readers who you are, what you do, and how you can benefit them. Be sure the copy on your home page is warm and personal. Give your home page a personality or voice. This could be an image you want to project. Or a voice that is in step with your marketing plan. Better yet, have someone like your company president or marketing manager, act as the spokesperson for your site. This makes your site appear more personable and your company more real.
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