Frequently Asked Questions
1. How do we hire you and how does the process work?
Hiring me to write your copy is a breeze. Here’s how it works:
• Once you’ve decided to work with me, give me a call or send an e-mail letting me know.
• Next, we’ll set up a time to get together on the phone to discuss your project in detail.
• I will e-mail you a letter of agreement for you to sign, date and fax back to me.
• Next, I’ll have you send me all available background information on your product or service. Background information can include brochures, press releases, reports, direct mail and former advertisements (please see question #3 for a complete list of background materials).
• Once that’s done, I’ll get straight to work on your project. If I have any additional questions, I’ll give you a call.
• I will draw up a brief outline of the copy and submit it to you for your approval. The outline provides you with a rough sketch of the main headlines and selling points I plan to use in your sales piece. It’s important to me that you are completely satisfied with the copy I write for you. That’s why I like to provide you with a brief outline, to make sure you approve of the direction I am heading.
• Once you approve the outline I will write the first draft. I guarantee you will have a polished draft on or before the agreed deadline.
2. What about revisions?
If you have any changes you’d like made, go ahead and call me or send an e-mail. I will provide up to 3 revisions free of charge provided they are assigned within 60 days of receipt. And so long as the project does not take an entirely new twist or turn.
3. What kind of background information should I send you concerning my product or service?
The more information you provide, the better. Detailed information will enable me to write accurate hard-hitting copy with a faster turnaround.
Background information can include:
• Tear sheets of previous ads
• Brochures
• Catalogs
• Article reprints
• Technical papers
• Copies of speeches
• Audio/visual scripts
• Press kits
• Swip files of competitors ads and literature
• Previous sales letters and direct mail
• Email announcements to customers and prospects
• Internal memos
• Letters of technical information
• Product specifications
• Reports
• Proposals
• Speeches
• Promotional or educational videos
4. How long will it take you to write my copy?
Ideally, I like to have 2-3 weeks to complete your project. This gives me enough time to write, edit and polish so I can make every word sparkle. However, I realize that sometimes you may need an assignment sooner than that. I try to work around your needs and schedule. So if you have a tight deadline, let me know and I’ll do my best to accommodate you!
5. What types of projects do you handle?
As a copywriter, I handle a wide variety of projects including:
• Direct mail
• Print advertisements
• Brochures
• Sales letters
• Web copy
• Newsletters
• Articles
• White papers
• E-mail marketing
• Catalogs
• Packaging and more!
6. Do you work locally or nationwide?
I work nationwide. Modern technology enables me to work productively and efficiently with clients who are located next door, across the nation…or in another country for that matter.
7. Do you charge by the hour or per project?
I have found that charging by the project is much more convenient for my clients. It enables you to know exactly what the project will cost. You can budget accordingly and not have to worry about any hidden expenses or extra billable hours.
8. Do you handle the design as well, or do you just write the copy?
I only write the copy for my clients. As a copywriter my expertise is in writing compelling marketing materials. Although I may offer suggestions for graphics or layout, I am not a graphic designer.
9. What is the best way to contact you?
Initially, the best way to contact me is through e-mail. Afterwards, we can set up a time to get together on the phone to discuss your project. You can email me anytime at rachel@rachelmonroe.com.
10. How much do you charge?
If you would like to see a copy of my fee schedule, please email me at rachel@rachelmonroe.com.
11. Do you write solely for the pet industry or would you consider writing copy for other industries as well?
Although my expertise is in writing for pet-related companies and businesses, I would be happy to take you on as a client no matter what industry you work in. If you need hard-hitting, persuasive copy, feel free to contact me at any time. My mission is to help you increase your sales and profits regardless of what you are selling.
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