Pet Industry Marketing, Newsletter Archive
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Pet Industry Marketing, "Build Your Business By Networking," March, 2008
In this month's article we are going to discuss the power of networking. The goal of networking is to compile a list of personal contacts that can help you build your business or advance your career. As you cultivate relationships with your network, these people may refer clients to you or offer invaluable resources...
Pet Industry Marketing, "The Secret of Successful Email Marketing," January, 2008
There is no question email has become a powerful sales tool. Gathering your customer's email addresses should be a crucial part of your marketing. It provides you with a fast, convenient and inexpensive way to keep in touch with your clients...There are a few tricks to using email effectively. In this month's article we're going to discuss how to encourage customers to actually OPEN your emails...
Pet Industry Marketing, "How to Win New Customers," November, 2007
Every business owner and marketer will probably agree that the hardest part of their job is winning new customers. Many people think of selling as a one step process. You tell people what you have to offer and people buy it. However, it is usually not that simple. Successful selling involves several steps. In this months article we're going to talk about how to easily move a curious prospect, a little closer to the sale...
Pet Industry Marketing, "Brochures That Sell," October, 2007
Brochures are an excellent marketing tool. They can introduce your business, give details about your product and enhance your company's credibility---all in one neat little package. In this month's article we're going to discuss 3 ways to create brochures that sell....
Pet Industry Marketing, "Keep Your Customers Happy," September, 2007
As a business owner or manager, your customers are your most valuable asset. Without them, you wouldn't be in business. Naturally, it pays to do everything in your power to keep your clients satisfied and coming back for more. In this month's article I am going to share 3 ways you can keep your clients happy with your products or services...
Pet Industry Marketing, "Promote Yourself For Free," August, 2007
If you are like most business owners and managers, you're always looking for fresh, creative ways to promote your products or services. Unfortunately, we all have limited budgets. Advertisements, direct mail and radio or TV commercials can be expensive. So how can you expand your marketing efforts while working on a shoe string? A simple press release can help solve this problem. With a press release, you can basically promote yourself for free...
Pet Industry Marketing, "Boost Your Web Traffic," July, 2007
Most of us who own or operate a business, have a website. We go through a lot of trouble to fill our sites with great content and make sure the design is just right. Then we find ourselves asking "Now what?" "How will people find my site?" "How do I generate a high volume of web traffic?" In this month's issue, we are going to talk a little bit about how to do exactly that...
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